Social Media Marketing for Photography Businesses
The Photographer's Outlook 2015 survey by Photoshelter states 13% of photographers got new customers from social media and 59% said social media resulted in new work or revenue.
It’s now a must to have active profiles on Facebook and Instagram, and optionally on Pinterest, Twitter, Google+, LinkedIn and Behance. But it’s not enough just create accounts. You must build network specifically for your photography business and communicate with people to turn them into clients.
Social Media activity always starts with strategy planning. Depending on your goals you should choose the priority social networks and decide what to do there to have investments returned.
We know how to do Social Media Marketing for photography business to connect it with the right people in the right area and give the website flow of new customers.
We use Social Media Marketing together with Content Marketing and both also positively affect SEO of your website.
Facebook Marketing for photography business
55% of professional photographers use Facebook as a primary social network. What do we know about that? The stats says:
- In the second quarter of 2016 Facebook had 1.71 billion monthly active users showing 15% percent increase year over year.
- For June 2016 1.13 billion people log onto Facebook daily as active users.
- There are 1.57 billion mobile active users for June 2016
- On average, the Like and Share Buttons are viewed across almost 10 million websites daily
If you still do not get new clients from your Facebook Business Page and personal account you are doing something wrong.
Facebook Marketing for photography business includes:
- Competitive Research and Strategy Planning
- Facebook business page creation, optimization, and integration with your website
- Social Media Optimization for your website
- Fan network building
- Engaging content creation and distribution
- Analytics and adjustments
Instagram Marketing for photography business
Instagram is the second important social network for photographers, however only 10% of them used in 2015.
In June 2016 Instagram announced they reached more than 500 million Instagrammers — more than 300 million of whom use Instagram daily.
If you search now for tag #photographer you will see 32,890,651 posts (on October 4, 2016) and #photography returns 43,522,749 posts.
We can make your profile outstanding among others and sending new clients directly to you.
Pinterest Marketing for photography business
Pinterest is not popular among photographers however there are 100,000,000+ regular users already on Pinterest, 85% of them are female and 60% are in the United States. Pinterest is one of the fastest growing social network in the world with millions of people joining it every month. We recommend you to create your business profile there and become top for your most important tags.
Twitter, Google+, LinkedIn and Behance also have many useful features for photography websites.
One thing you should also know about Social Media Marketing – any activity in social media will positively affect your website rankings in search engines. If people talk about your website and visit it, share its content, recommend to friends, repost and like your photos, Google will note that because many SEO experts consider social signals as a part of important rankings factors. We also prefer to use Local SEO together with Social Media Marketing.
Contact us to discuss your individual strategy for Social Media Marketing.